What is Cold-pressed Juice and Why Should You Care?

Unless you’ve been living under a rock for the past few years, you’ve probably heard of cold-pressed juice.  And if you haven’t, welcome to 2017, we’re happy to have you here.  So is cold-pressed juice worth the hype? Or is it just another hipster food fad?


Here’s how cold-pressing works: a hydraulic press uses thousands of pounds of pressure to extract the maximum amount of liquid from fresh fruits and vegetables. The pressed fruits and vegetables retain the maximum amount of nectar from the pulp and fiber. No additional heat or oxygen is used in the process, which leaves the juice in the rawest form available.



So Why Juice?


Well, it does offer a lot of health benefits. Not to mention the promise of better skin, hair, nails, and limitless amounts of energy. Drinking juice is a speedy way to increase your intake of raw fruit and veggies.


According to Aly Shoom, Chief Nutritionist of Smash Juice Bar, “Cold-pressed [juice] doesn’t use heat and has significantly more vitamins and enzymes. As a result of zero-heat extraction, ‘cold-pressed’ juice preserves valuable enzymes and vitamins. For many people, eating the right amount of greens is a struggle: cold-pressed green juice provides a powerful nutrient blast to the bloodstream in one bottle.”


Our on-the-go lifestyle makes picking up a bottle of cold-pressed juice a quick and easy option to add more nutrients to our system.


It’s important to remember that fruit and vegetable juice does not provide all of the nutrients our bodies need, most contain no protein or fat, and juicing removes a lot of the fiber found in whole produce. The other important thing to remember is that calories can add up quickly if you’re consuming a lot of juice.


Think about it this way: for most people it would be difficult to eat 9 apples or 12 carrots in one sitting, and the average juice packs the liquid from all that produce into one 16-ounce bottle. Liquid calories may not always provide the same feeling of fullness as solid foods, and you could end up taking in more calories than you really need.


What’s the bottom line?


Cold-pressed juice is a great source of vitamins, minerals, and antioxidants, and is a quick way to get a lot of these compounds in one sitting. So if you love your juice, keep drinking it, just be sure to balance it with protein, fat, fiber and other healthful foods and beverages.


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